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News and Announcements
Keep up-to-date with the latest news from Feather of Confidence Inc
Lucky Seven!
Another year, another dollar. The boutique ad agency is off in a new direction. Still open for business and still taking new customers. Feel free to call. Here for all your business needs. Raising the bar one more notch to expand the creative horizon. I want your experience to be positive and professional. The goal is to get you to market with whatever budget you have to offer and generate ideal results for you. We can talk on the phone or in -person. What I am adding to the mix is all my marketing experience and knowledge. More strategy and analysis to optimize your chances to succeed. It’s time to push. ;) xx
July 9, 2025
Michael A. Flie, B.A.
Owner and Advertising Specialist
Year 6
Sometimes You Need Roll A Hard Six
Does the world need Feather of Confidence? Did it ever need Feather of Confidence? Or does it need it more than ever before? What would the world have been like had I not reopened? Would the stores have been better off or worse? Would the actors have been bored out of their minds or happier? Would the world economy been stronger or weaker? What would the pandemic have been like without Feather of Confidence? Some say, the boutique ad agency was the cause of a lot of undue upset. Others say, it was the saving grace of the industry, a source of inspiration and the only thing keeping the world together. Some say, it was a bit of both ;)
No way to know for sure, so I will listen to my gut and put the final touches on the creative and go full out on sales. If the world needs me they will call. If not, then it was an eventful experience that was far from being routine ;) Feather of Confidence is open for business for one more year.
June 30, 2024
Michael A. Flie, BA
Owner and Advertising Specialist
Photography
Picture It
Outdoor photography is a big passion of mine and while it has facilitated many inspiring photos, I see a new dynamic and challenge that will offer potential clients the peace-of-mind and luxury of a full scale ad agency at a more cost-effective price. Indoor photography is the new frontier. Feather of Confidence is continually expanding and exploring its mandate to achieve a level of excellence and using the most current or advanced technology available. Still shy of his goal, the owner is still pursuing a variety of avenues to achieve the same standards set by the industry and possibly going beyond those standards to create a new level of excellence. At least half of all ads you see utilize photos that were taken indoor. The challenge of indoor photography requires a different skill set and more equipment. There is a different set of challenges because of all the obstacles you encounter inside that you don’t have in an outdoor environment.
Many of my galleries proudly feature many of Toronto’s landmarks and points of interest. My two strongest galleries: Horse Power and The Royal 101 are indoor photo galleries. I have a natural gift for indoor. Stallions make anything look better. How can you go wrong?! Subject matter, matters.
January 1, 2024
Michael A. Flie, BA
Owner and Advertising Specialist
Year 5
A New Mission
Five years in the making and Feather of Confidence is finding new territory to explore. I am humbly reminded on a daily basis that I am not the only ad agency in the industry nor am I the only one with skill. However, if you ever see an F14 with my logo on it you’re all in trouble.
It is a metaphor…not to be taken literally, but to be taken to mean that I am aware that there are many companies that are equipped with the latest and greatest but don’t underestimate Feather of Confidence.
I love and respect the industry and would never wish ill- will on it, nor conduct myself in a manner that would damage it any size, shape or form. I believe strongly in my ability to deliver a great ad campaign and I see greatness in my value to help others. These have been challenging times and it has been best and worst of times.
We’re not out of the woods just yet. This is where Feather of Confidence gets to charge to the rescue and save everyone. Feather of Confidence is and always will be a one-man operation. There is no value in me going back to my old setup. There is value in me remaining as a one-man operation. There is value in Feather of Confidence helping your company with any advertising needs you may have.
Diversify in your strategies and your means to go to market. Find innovation and creative with Feather of Confidence.
June 24, 2023
Michael A. Flie, B.A.
Owner and Advertising Specialist
Year 4
Turn Around
Four years and still going strong. As I enter my fourth year of re-opening and as we emerge from the quarantine, I see greatness. I see prosperity and I see success for everyone. I see a brand new era for business. I see new opportunities emerging that will inspire and grow small businesses in a new way…with Feather of Confidence.
Feather of Confidence Inc was a sole-proprietorship when I initially opened it. Now, it is a Federal Incorporation, it is a boutique advertising and design agency, and it is still a one-man operation. Someone once said that someone who wears too many hats is a jack of all trades and a master of none. In my opinion, anyone who wears too many hats is either a fashion diva or a Mad Hatter. If you can do better under the same circumstances, then my hat’s off to you. I think the opposite is true of me - I am becoming quite the photographer in my old age and even Peter Parker would be envious. Regardless, if you think of me as an expert in everything or not, I am still,and always will be, an Advertising Specialist.
Justifiably, all my skill and experience now qualifies my company to contend for business with larger companies. Rest assured, I will always cater to the little guy out there that deserves to have a little extra support. After all, that is why the company was first developed was to help small business. Now I see my company differently. I see it as a company that has enough resources and talent to make a difference for any major corporation.
If seeing is believing then you will believe that a one-man operation can deliver. Still unsure? One hour of your time will be enough to convince you and a non-obligation quote. Let’s take these next bold steps together as we transition into a new world of opportunity.
My 5th anniversary is just a short year away...you’re all invited for the biggest party of all time! Beer, pizza and the best time ever! Then we will work or way up to fine wine and somewhere to dine. Finally, the pièce de résistance, champagne wishes and caviar dreams for the boutique ad agency. Caio!
August 29, 2022
Michael A. Flie, BA
Owner and Advertising Specialist
FEATHER OF CONFIDENCE TURNS 3 YEARS OLD
For A Second Time!
It was on August 29, 2018, that Feather of Confidence announced its proud return to the Advertising World. Its resurrection proved that not all good things end. It was the end of an old era with a new beginning, a fresh start and a new chance to prove what a one-man operation can do. In its first incarnation, back in May 2008, Feather of Confidence was a sole proprietorship with a small rag-tag staff of Advertising experts. Quickly gaining customers and accolades for its unprecedented results. The agency would prove itself very quickly and successfully. Just like with all things, all good things end...
Shortly after its early beginning, the boutique Advertising agency was closed due to unforeseen circumstances - similar to the unforeseen circumstances faced now, during the quarantine, only more exclusive to me, whereas the quarantine we have all had the chance to share that unexpected misfortune together. Unlike its original beginnings, the Resurrection of Feather of Confidence would begin again as a Federal Incorporation and a one-man operation. This new and improved version of Feather of Confidence can serve larger clients with stronger creative and stronger results. Feather of Confidence Inc offers all the same services as before, only better: Creative Direction, Design, Copywriting, Media Buying and Planning, and Photography.
I hate it when people flash numbers! I keep saying stop flashing numbers! They keep flashing numbers because it is cute. Now, I am flashing the number 3! Letting you know that Feather of Confidence is 3 years old and ready to serve you! As we eventually emerge out of the quarantine, and find ourselves in a post-quarantine society, Feather of Confidence is constantly adapting and strategizing new ideas to help companies reclaim, rebuild and reassert themselves in their respective marketplaces.
Those companies that are excited about doing some advertising to let everyone know they are still here and ready to serve you, Feather of Confidence stands by waiting for your business to use my services. Feather of Confidence is smarter, stronger, and more creative than before and has been here for 3 years now and ready for another 3 years and beyond. Feather of Confidence is here to stay. Proof that not all good things have to end. This is just the beginning - New Beginnings.
August 29, 2021
Michael Flie, BA
Owner and Operator
Advertising Specialist
FEATHER OF CONFIDENCE: ACT 1, SCENE 1
FEATHER OF CONFIDENCE IS NOW A SIGNATORY WITH ACTRA TORONTO
Feather of Confidence is now a signatory with ACTRA Toronto as the boutique Advertising Agency continues to validate its services for photography, radio and Television. As a SIGNATORY of Actra, Feather of Confidence will go through Actra first for any and all potential opportunities for hiring talent for modelling, radio or television for commercials created and produced by Feather of Confidence Inc.
As part of Feather of Confidence’s mandate to adhere to the same standards as any major advertising agency in Canada and around the world, the boutique Advertising Agency will pursue options to do ads with any company, either private or public, and any size organization. This will also include all government entities either municipal, provincial or federal.
Prior to enlisting any talent for any potential ad campaign, Feather of Confidence will offer its clients rough and polished versions of the print, digital, radio or television commercial before proceeding to the final production phase.
FEBRUARY 5, 2021
Michael A. Flie, B.A.
Owner and Advertising Specialist
All About Sales
Don't put the cart before the horse of course. Everything on the front end is good to go. Time to do some sales and put some hustle behind this muscle.
Feather of Confidence Inc. is now reaching out to all potential customers to do some preliminary planning and in other cases to start doing Advertising and Design if it makes sense to do so now in our current quarantine status. Otherwise, it is the perfect time to start planning for the future. The quarantine will not last much longer and sooner or later you need to start making money again.
Advertising prevailed for those with the foresight and finances during some of our worst economic hardships and it will do so again in a quarantine society. Rather than me running around like a chicken with its head chopped off, make life easy and call today!
August 8, 2020
Michael A. Flie, B.A.
Owner and Advertising Specialist
Sales
Federal Incorporation for Feather of Confidence Inc.
As of November 9, 2018, Feather of Confidence Inc. is proud to announce it is now official, it is a Canadian Federal Incorporation, which was done to facilitate doing Advertising or Design for any Canadian company or to have the option to bid for any government project.
In addition, it is my great hope to build on this new chapter of Feather of Confidence Inc. and create a positive future for this little dynasty. Perhaps, one day, when success has truly been achieved, that this boutique Advertising agency will one day be the toast of the Advertising world and be a true contender for any Advertising opportunity.
November 9, 2018
Michael A. Flie, B.A.
Owner and Advertising Specialist
Feather of Confidence Returns
Feather of Confidence Inc. Is Proud to Announce Its Return to the Advertising World
TORONTO, Aug. 29, 2018 (GLOBE NEWSWIRE) -- The boutique Advertising and Design agency is fully operational again and ready to serve all Canadian companies. Whether it is a Ma and Pa corner store or the most elite blue-chip corporation, Feather of Confidence is ready to create quality designs, create effective Advertising campaigns, and provide excellent customer service.
The significance of the return of Feather of Confidence is now a one-man advertising agency, whereas in its original inception, it had a full team to serve its clients. The owner, founder, and operator of the company, Michael A. Flie, BA, has over 20 years of experience in Advertising and Marketing. His education is in Advertising from Seneca College with honors and a bachelor of arts degree from U of T, won several awards for his work over the years and has a proven track record for generating results. Similar to a large advertising agency, Feather of Confidence has a variety of services to offer any customer an opportunity to advertise their business.
Feather of Confidence is working on a variety of design approaches, one, which is very interesting, Abstract Realism. The importance of having unique and memorable advertising and designs in today’s technological society is to make advertising stand out, be memorable, target an audience, and most important of all, generate results.
Advertising has and always will be a very effective method for any company to achieve success. When you use Feather of Confidence know that Advertising is an effective way to generate long-term results.
August 29, 2018
Michael A.Flie, BA
Owner and Advertising Specialist