Mission Statement and Values

1. Quality Advertising and Design for Quality Pricing
2. Unique Creative
3. Results! Must always achieve Results
4. The Past is the Past. You need to prove what you can do now!
5. THE 4 E's (The Passion of Advertising) 
6. Stay with the times
7. SKILL AND WILL

1. Quality Advertising and Design for Competitive Pricing

Above all else, Advertising and Design needs to be created with quality controls, quality ideas, and quality creative in place. Anyone can take a picture and slap copy on it and call it Advertising. Advertising is much more than all of this. It may seem simple enough and it should be simple because you don’t want it to be rocket-science either. 

You need to put in creative effort, you need to make sure that the message is memorable, and it targets the right audience. The timing has to match the media buying & planning, and the campaign must be done thoughtfully with the client’s budget in mind as well. While I fancy myself to be an advertising specialist and creative genius, I can only justify so much in terms of how I charge for my services. After all, if I had the same type of clients and history as the major advertising agencies, then I could charge anything I want. However, I do justify a nice salary, and not too high that you can’t afford it and not too affordable that it diminishes the value of my services. It is the value of being Unique.  

2. UNIQUE CREATIVE! 

The Creative must be creative! It must be simple, creative, memorable and unlike anything you have ever seen. Otherwise, it is same old, same old, and I am not afraid to be different. 

Creative is always influenced by pop culture, it is more impressive when your creative becomes a part of pop culture. Creative can’t afford to be like everything else. It can be like camouflage, hidden and out of sight. Whereas, you want your advertising to stand out and be remembered.  You need it to POP! You need to push yourself to be newer, trendier, and more unique than anyone else. When you give up and stop caring, stop trying, stop thinking, you might as well hang your gloves up and call it quits. 

Not at Feather of Confidence. My business is to make your ad campaigns a success and generate results!

3. RESULTS! 

You must always achieve results! How? It is all in the way in which you approach the problem. Are you experiencing problems with revenue because of what’s happening with your products or service, or is it because of the lack of awareness about your company? Or both? There are so many variables and so many questions to answer: it is important to identify all the elements that make your company a success and what elements are stopping it from growing. Just because you advertise is not a promise or a guarantee of success. However, if you do it right, have solid creative, strong media buys and concrete timing, you can assure yourself of stronger results. You are only as good as your last campaign. Which is why my goal is to always push forward and try to achieve more with every effort. Your results are my results. Move past the past, and look to the future.
 

4. The PAST IS THE PAST: PROVE WHAT YOU CAN DO NOW!

While I would love to coast and ride on the laurels of my past successes, that would not prove anything other than the fact that I am either too complacent or too afraid to try to out perform my previous efforts. You need to face your fears. I am afraid I will always try to do more and be more for my clients. That is why the clients are paying good money for an advertising agency. 

Otherwise, they might as well do it all themselves and see what happens. Advertising is not an exact science, however, it does require a certain amount of analysis, strategy, and creative effort. There are many elements to Advertising that are necessary for success and without considering these elements, you are jeopardizing your campaign. Trust me, trust the professionals, trust Feather of Confidence. What do you need to know? The 4 E's!
 

5. EMOTION! ENTHUSIASM! EXECUTION! EXPEDITiON! 

EMOTION: Get fired up about Advertising and Design and create with passion. 

ENTHUSIASM:  Show the client how much you care about the campaign and your enthusiasm will be contagious. 

EXECUTION!: Execution is your approach, your organization, your creative process and production. How fast, how careful, how creative, how smart, how timely, how to be passionate! Your love for Advertising is what the client wants to see. 

EXPEDITION: THE NEED FOR SPEED! Go fast! Just be slow about going fast and not too slow that you look like you are in slow motion and not too fast that you accidentally travel back in time. Move with care. Move with caution. Move yourself to get the job done on time, while making sure it is done properly. Also, keep up with the Joneses and stay with the times. 

6. STAY WITH THE TIMES! 

I work with the premise that you need the latest and greatest to make a positive impression and to make your creative as creative as possible. The value in having the latest software and hardware is the flexibility that it lends you when creating. Anything to make your creative more unique, more successful and more memorable.
 

7. SKILL AND WILL!

If you are going to be a contender, you need to have skill! You need to have talent! You need to be creative in a creative way that no one has ever heard of! Not to give up after the first effort. You need the will to keep pushing forward and keep trying. You need to keep learning and expanding your skillset and remain passionate about your trade. Keep yourself current and don't let the times pass you by.