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Mission Statement and Values
Mission Statement
Feather of Confidence Inc is designed to generate results and illustrate what it can do for the businesses across Canada. As a one-man operation, and a Federally Incorporated entity, Feather of Confidence’s goal is to achieve the same results and create quality campaigns like the large agencies and give the clients quality pricing to go out to market.
Feather of Confidence Inc. is a full-service Advertising and Design Agency in Toronto that was created with the intent to bring about positive change to the business community. To instil confidence in small, medium and large companies to bring them into the marketplace with effective and creative advertising.
Moreover, the ultimate goal, is to be a trusted agency to all businesses across our great nation and to improve results with Advertising in the business world. As an Advertising Specialist, it is my firm belief that Advertising can and always will generate results in the right hands and will always be necessary to achieve success if any business wishes to maintain or increase its marketshare.
Values
Company Values
- Quality Advertising and Design for Quality Pricing
- Unique Creative
- Results! Must always achieve Results
- The Past is the Past. You need to prove what you can do now!
- PASSION
- Stay with the times
- SKILL AND WILL
1. Quality Advertising and Design for Quality Pricing
Above all else, Advertising and Design needs to be created with quality controls in place and quality ideas and effort in place. Anyone can take a picture and slap copy on it and call it Advertising. Advertising is much more than all of this. It may seem simple enough and it should be simple because you don’t want it to be rocket-science either.
You need to put in the effort in not only being creative, you need to make sure that the message is memorable and it targets the right audience. The timing has to match the media buying & planning, and the campaign must be done thoughtfully with the client’s budget in mind as well.
While I fancy myself to be an advertising specialist and creative genius, I can only justify so much in terms of how I charge for my services. After all, if I had the same type of clients and history as the major advertising agencies, then I could charge anything I want. However, I do justify a nice salary, and not too high that you can’t afford it and not too affordable that it diminishes the value of my services.
2. UNIQUE CREATIVE!
The Creative must be creative! Look up my tweets on logos! You can only imagine how I feel about Advertising campaigns! Creative, like logos, should stand out like a sore thumb, be memorable, be effective, generate results and be simple.
Creative is always influenced by pop culture, it is more impressive when your creative becomes a part of pop culture. Creative can’t afford to be like everything else. It can’t be like camouflage , where it blends in and disappears amongst everything else. You need it to POP! You need to push yourself to be newer, trendier, and more unique than anyone else. When you give up and stop caring, stop trying, stop thinking, you might as well hang your gloves up and call it quits.
Not at Feather of Confidence. I am here to give it my best and get the best results that you can afford.
3. RESULTS!
You must always achieve results! How? It is all in the way in which you approach the problem. Are you experiencing problems with revenue because of what’s happening with your products or service, or is it because of the lack of awareness about your company? Or both? There are so many variables and so many questions to answer, it is important that whatever the previous causalities of your business not being as successful as it should, it can be rectified through advertising campaigns created by Feather of Confidence. You are only as good as your last campaign. Which is why my goal is to always push forward and try to achieve more with every effort. Your results are my results.
4. The PAST IS THE PAST: PROVE WHAT YOU CAN DO NOW!
While I would love to coast and ride on the laurels of my past successes, that would not prove anything other than the fact that I am either too complacent or too afraid to try to out perform my previous efforts. You need to face your fears. I am afraid I will always try to do more and be more for my clients. That is why the clients are paying good money for an advertising agency.
Otherwise, they might as well do it all themselves and see what happens. Advertising is not an exact science, however, it does require a certain amount of analysis, strategy, and creative effort. There are many elements to Advertising that are necessary for success and without considering these elements, you are jeopardizing your campaign. Trust me, trust the professionals, trust Feather of Confidence.
5. PASSION! EMOTION! ENTHUSIASM! EXECUTION! EXPEDITiON!
EMOTION: Get fired up about Advertising and Design and create with passion.
ENTHUSIASM: Show the client how much you care about the campaign and your enthusiasm will be contagious.
EXECUTION! Off with their heads! Just kidding. The manner in which you tackle each project. How fast, how careful, how creative, how smart, how timely, how to be passionate! Your love for Advertising is what the client wants to see.
EXPEDITION: THE NEED FOR SPEED! Go fast! Just be slow about going fast and not too slow that you look like you are in slow motion and not too fast that you accidentally travel back in time. Move with care. Move with caution. Move your ass so that client isn't waiting forever!
6. STAY WITH THE TIMES!
I work with the premise that you need the latest and greatest to make a positive impression and to make your creative as creative as possible. The value in having the latest software versions and hardware is the flexibility that it lends you when creating. Anything to make your creative more unique, more successful and more memorable.
7. SKILL AND WILL!
If you are going to be a contender, you need to have skill! You need to have talent! You need to be creative in a creative way that no one has ever heard of! Not to give up after the first effort. I quit! That’s it. No more for me. I surrender! You need to keep pushing forward and keep trying and learning and expanding your skillset till you become the ultimate force in the universe! Feather of Confidence!!!