The Creation of the Company

Feather of Confidence, Feather for Dumbo.

Back in April 2008, while watching Dumbo with my son, I was inspired by the scene when the mouse gives Dumbo a feather to give him the confidence to fly.  That is what I now refer to as the Feather of Confidence. So, just like in the movie, I give customers a Feather of Confidence to give them courage to advertise and be successful.

Meeting the Customers


When I meet someone for the first time, it is important to learn as much about them as it is to learn about their product or service because the more information I can gather, the better I can evaluate their needs, and bring them to market with the most effective advertising campaigns based on their budget. Prior to doing the quote and presentation, I do my homework, and recon your establishment, your industry and assess your needs and goals based on the FREE consultation and determine based on your budget, what kind of quote to provide. This is why the first consultation is FREE.

Closing the deal


The importance of providing a detailed quote and supporting details is to avoid  any potential misunderstandings or confusion. The presentation to each potential customer is to enlighten them to the strategy behind the selection of each advertising medium and how the cost of each element of the proposed campaign fits within their budget and target audience. 

After a face-to-face presentation has been made to the customer and they are satisfied with the ideas and direction of the campaign,  I ask the customer to provide a sign-off on the quote and a 100% deposit fee to secure all advertising spaces and creative. 

Once my company and vendors have done enough repeat business with the client and the client makes Feather of Confidence their Agency of Record, then a 50% deposit fee is acceptable to secure the deal, and the other 50% at the commencement of the campaign.

A critical path is provided to ensure timings of the project are met based on the requirements of the client and a project overview is provided to avoid any confusion about what should be completed in the campaign. A project overview details exactly what you have requested and establish that nothing is forgotten or added without your knowledge. This protects your project and provides details that it is done accurately and to your needs. At the end of the project, when all services have been rendered, the balance of the fees are due.

Past, Present and Future

The Timeline of Feather of Confidence Inc

In 2008, when it was just an idea that was barely formed, I decided to make it a reality and transform it from thought to fruition. On May 15, 2008, Feather of Confidence was registered as a Sole Proprietorship with the Ontario Government. I quickly assembled my team and we decided to work out of our homes to lower my overhead. 

Within a three week period, Feather of Confidence went online for the first time as www.featheroconfidence.ca. Feather of Confidence was quickly accepted by many within the industry and was allowed to present its services. Shortly afterwards, sales started to happen for the company. My efforts generated opportunities for designing websites, logos, and print advertisements. By August 2009, Feather of Confidence became a provincial corporation and all seemed to be going according to plan. Over time, I was less interested in the company due to many unforeseen challenges. By the end of October 2011, after moving locations to the Danforth (Greek Town), I made the difficult decision to shut down Feather of Confidence Inc. where it would remain dormant for seven years. 

During 2017 and the early half of 2018, my fiancée at the time, inspired me to reopen the company and she served as my creative muse for all my renderings. With the sad passing of Canadian Actress, Margot Kidder, I was inspired to create a design in honor of her memory, and that design became the building block for the portfolio for Feather of Confidence Inc. I decided to make the company both an Advertising and Design agency. It was my impression, that if the Advertising side of business was slow then perhaps the Design element would be successful. Diversity is always a good idea for business. As of August 29, 2018, Feather of Confidence announced its intent to re-open. 

One of my passions has always been movies. I have been a movie buff for years. I thought it would be fun to design movie posters and offer a different interpretation of the movie from the previous creative that was rendered for it. I have always loved Teaser posters and that is how I design the majority of my posters without putting in all the credits and company logos.  In one sense, it is to demonstrate that these rendering are not active with the corresponding studios. The studios did not ask me to design these posters, but I have designed them to be part of my portfolio. I have honoured Hollywood copyrights by using the appropriate images and I have copyrighted the artwork through my own website. You can think of it as a corporate version of fan art, or a positive advertisement for the corresponding movies for which I designed these posters. 

On November 9, 2018, Feather of Confidence Inc became a Federally Incorporated Canadian company. The company’s jurisdiction is all of the provinces and territories throughout Canada. The intent was to potentially gain business through Government bids and do business with any company across Canada. This is in response to previous potential business that was lost in the first effort of the company to be successful due to its limited scope of doing business. Now the company has a better opportunity to make money and become successful. 

After some unfortunate setbacks both personally and professionally, I relocated to 1504 King West and focused on the company again. After several months of adding more creative and re-modifying existing creative, I finally decided that it was time to put the creative element to rest and start making sales. As of August of 2019, Feather of Confidence Inc is making sales efforts to make it a success. In the upcoming months, it is the goal of the company to generate consistent sales on a monthly basis and eventually build the company to a new level of achievement. The mandate of the company is to make Feather of Confidence the cornerstone of the Advertising Industry.